Reading through websites that died before the 2010’s is like reading an old newspaper.
There’s this brevity with everything that was possible only when you had your pages clutter free to accomodate slow internet speeds. It makes sense why they’d appropriate the style of writing you’d expect in a newspaper. But the writing knew it’s audience would already be looking elsewhere for the news so had to report with a difference.
There’s this earnest and unfamiliar sensibility you keep noticing. Clearly they’ve take a few cues but nothing is passé yet, no aggregators eating up all the views and the viewers are explorers stumbling and moving with no direction in place. You aren’t a subscriber, readers, customer, and statistic just yet. The webmasters were trying to sell you on what you liked, not what you wanted. Nothing is polished and the webpages are all bling and gaudy wallpaper.
There’s an erratic, broken and unfinished feel about all of it. Everything you read isn’t all from the internet so there’s a real person’s voice someone’s experience, because what else can you put up there? It went on and off, and the scale for a lot of people wasn’t that crazy. It let you kinda make it your own, you weren’t looking for those numbers if you were just someone else trying things out.
More than that, the blogs just start and stop, everything’s on a whim and there wasn’t much to be invested in. I mean I’m reading through an old guide to Bangalore buried and nearly invisible under all the new content from about 9 identical apps wondering what it is that makes the words feel so different and honest while the authors as they were in those pieces are probably long gone and their writing lost as well. You go with the tide or it drowns you out.
It was still a soapbox where they didn’t seem to know there were rules, that there was some algorithm to chase-nor did they fear those algorithmic ups and downs. It’s a clear voice talking from a place that’s clearly offline, closer to the real world.
Maybe I’m cooking up a rosy past but the authors have no name, no pictures, no profiles, no bios but a few paragraphs about the restaurants they like around town has told me far more than those could ever have.